Maternity & Postpartum Merchandising Intelligence

Unlock a maternity edit from the catalog you already own.

Automatically identify bump- and nursing-friendly styles across your mainstream women’s line, generate trimester-by-trimester sizing guidance to reduce returns, and sync rich PDP metadata in one API call.

POST /api/v1/enrich_product
curl -X POST "https://api.delphra.com/api/v1/enrich_product" \
  -H "X-API-Key: dlp_live_..." \
  -H "Content-Type: application/json" \
  -d '{
    "external_sku_id": "SKU-9824",
    "brand": "Atelier Lumière",
    "title": "Linen Wrap Midi Dress",
    "fabric_composition": {"linen": 100.0},
    "closure_type": "wrap",
    "curation_mode": "bump_friendly_discovery",
    "image_url": "https://example.com/dress.jpg"
  }'
{
  "include": true,
  "maternity_classification": "core_bump_to_baby",
  "sizing_recommendation": "true_to_pre_pregnancy_size",
  "sizing_advice_by_stage": [
    { "stage": "First Trimester", "suitable": true, "sizing_recommendation": "true_to_pre_pregnancy_size" },
    { "stage": "Second Trimester", "suitable": true, "sizing_recommendation": "true_to_pre_pregnancy_size" },
    { "stage": "Third Trimester", "suitable": true, "sizing_recommendation": "size_up_1" },
    { "stage": "Postpartum", "suitable": true, "sizing_recommendation": "true_to_pre_pregnancy_size" }
  ],
  "bump_accommodation": {
    "mechanisms": ["wrap_silhouette", "empire_waist", "a_line_or_swing_drape"],
    "waistband_interaction": "sits_above_bump",
    "hemline_bump_impact": "maintains_coverage"
  },
  "postpartum_attributes": {
    "nursing_friendly": true,
    "nursing_access_types": ["wrap_or_crossover"],
    "pump_friendly": true,
    "c_section_friendly": true
  },
  "shopify_metafields": {
    "delphra.bump_friendly": true,
    "delphra.classification": "core_bump_to_baby",
    "delphra.nursing_friendly": true
  },
  "agentic_commerce_attributes": {
    "@context": "https://schema.org",
    "@type": "Product",
    "additionalProperty": [
      { "@type": "PropertyValue", "name": "maternity_classification", "value": "core_bump_to_baby" },
      { "@type": "PropertyValue", "name": "nursing_accessible", "value": true }
    ]
  }
}
100% Deterministic
Rule-Verified Trimester Sizing & Classifications
Closed-Loop Fit
Due-Date PDP Sizing + Return Outcome Calibration
Shopify & AI Ready
delphra.* Metafields + Schema.org Agentic JSON-LD
Why Retailers Use Delphra

Built for merchandising conversion, lower return rates, and rapid collection launches.

Turn your existing apparel catalog into a trusted maternity and postpartum shopping destination without manual tagging, arbitrary LLM guesswork, or buying dedicated inventory.

Launch a Maternity Edit from existing inventory

10–15% of most mainstream women’s catalogs already work beautifully for pregnancy and nursing. Delphra verifies cut, waist rise, closure placement, and fabric stretch via /api/v1/enrich_product to classify SKUs into deterministic segments (core_bump_to_baby, fourth_trimester_hero) overnight.

Interactive PDP Due-Date & Trimester Sizing

Power zero-latency PDP fit widgets via /api/v1/shopper/personalized-fit. Shoppers enter their due date and pre-pregnancy size to get deterministic pregnancy week calculation, exact size-up guidance for their current trimester, and a tailored storefront badge.

Closed-Loop Return & Fit Calibration

Connect post-purchase return webhooks or fit reviews to /api/v1/feedback/fit-outcome. When shoppers report tightness at the bump, bust, or C-section incision in a specific trimester, Delphra emits deterministic calibration signals to refine sizing advice automatically.

Assortment Gap & Financial ROI Audits

Submit enriched catalog batches to /api/v1/catalog/assortment-report to audit readiness across all 4 stages, uncover category or third-trimester buying gaps, and calculate unlocked maternity inventory value and annual return-reduction savings.

Fourth-Trimester Nursing, Pump & C-Section Signals

Capture high-LTV postpartum shoppers with verified physical attributes: one-handed nursing access mechanisms, hands-free wearable breast pump compatibility, low-transverse C-section incision clearance, and milestone tags (Baby Shower, Babymoon, Hospital Bag).

Shopify Metafields & Agentic Commerce SEO

Every enrichment response includes pre-mapped delphra.* Shopify metafields for instant collection filtering plus Schema.org PropertyValue JSON-LD (agentic_commerce_attributes) so AI shopping assistants surface your products for maternity queries.

Plans & Subscriptions

Predictable tiers with metered overage.

Transparent monthly subscription pricing designed for retail and e-commerce teams scaling from seasonal edits to catalog-wide automation.

Trial

$0
No credit card required
  • 50 calls / month
  • Test keys only
  • API key management
  • Usage dashboard
  • Standard community support
Overage: Hard capped at 50 calls
START TRIAL

Starter

$99/mo
For emerging boutique catalogs
  • 1,000 calls included
  • Live production API key
  • API key management
  • Usage dashboard
  • Monthly invoicing via Stripe
Then $0.08 per call overage
START STARTER
MOST POPULAR

Growth

$399/mo
For established multi-brand retailers
  • 5,000 calls included
  • Live production API keys
  • API key management
  • Usage dashboard
  • Monthly invoicing via Stripe
  • Priority technical support
Then $0.06 per call overage
START GROWTH

Enterprise

Custom
For high-throughput platforms
  • Custom volume allowances
  • Tailored overage pricing
  • Dedicated Slack channel & SLA
  • API key management
  • Usage dashboard
  • Monthly invoicing via Stripe
Custom negotiated terms
TALK TO US
Get Started

Ready to curate your maternity & postpartum edit?

Explore the live enrichment schema, Shopify metafield mappings, and catalog assortment report endpoint in our developer reference.

GET API KEY